I don't know what has happened there but when you get it to boot up via F12, does that get you into Windows ?
If it does then turning off Fast startup can help.
Also if you have an UEFI BIOS then turning off Secure Boot may be needed for it to boot from a Flash drive.
If you can then get it to boot from the Flash drive, I would suggest you use the Reset option that preserves your personal stuff but will delete any installed programs, so if you have any paid for programs you will need their product keys.
I'm not sure if the bootrec cmds from the Command Prompt would resolve this.
They are -
bootrec /fixmbr
bootrec /fixboot
bootrec /rebuildbcd
There's also the Startup Repair but I've never known that to work, although it is advocated that you run that up to three times.