Yes, I understand why you post Google ads. But that doesn't answer my question. How would you characterize the differences between your tool (WR-AIO) and ReImage? At the highest level of description they "sound" identical. I suspect AIO is the superior product, but I wanted your take on it.
I guess we shouldn't be too surprised that Google would choose *that* ad (for ReImage--reminds me of RePet!) because they make a calculated effort to tailor ads to consumers. But it is disconcerting to be on the Tweaking page but seeing ads for other like-sounding tools! It's confusing. I suspect that if *you* thought their tool was so great, you wouldn't have built WR-AIO!
My guess is that the code to display the ads contacts the ad server, which in turn, scans the page on which the ad is being served, using keywords from the page to decide which ad to display. Google calls this "AdSense", so if terms like "registry", "system", "tweak", "repair" and such appear often on the page displaying the ad, they'll choose an ad related to such topics--including ads which may be competitors ads. Some ad servers also track you, using "tracking cookies" (which many malware scanners detect and remove, btw), in theory to allow them to custom tailor the ads they choose to display to you according to the types of web pages you've recently visited. As an example.. Shane may not see the same "Reimage" ad that you see, because it's not likely he spends much time browsing websites looking for tools similar to his, while you may have recently browsed other similar websites, so the ad server is trying to "suggest" similar tools to you.
For myself, I block certain ad servers because they're well-known for allowing their advertisers to create misleading ads, such as those which appear like "Before you download, run this program!" in a way that makes it appear the author is endorsing their product when in fact, the author doesn't know what ad is being chosen or displayed. I also block those ads which look like the "download" button--Ever download a program from c|net and wonder which of the "download" links/buttons is the actual download link and which are just misleading ads? This is why some websites use CSS to create a frame around their ad sections to make it clear that anything inside the box frame is only an ad banner.
As for the differences.. I did a Google search for Reimage, and found ReImagePlus. Not sure if this is the same one you're seeing an ad for, but it does sound like their focus is on repairing corrupt system files, which it appears to do by comparing the files on your computer with their database of good (and possibly bad) files on their web server. This also implies that the program may be sending their server a list of the files on your computer, which may be a bad idea security-wise (as well as for those concerned with privacy issues), since such interactions may expose vulnerabilities in your system to those wishing to exploit your system. (But don't panic! I say "may" here because I don't know how ReImagePlus operates--it may also operate in a "safe" fashion that doesn't expose you to additional risk.. But these are long and deep topics for another thread and/or forum..)
HTH,
Cas