Thats because they want more money and a piece of that app store pie.
They use to be the top and no one could touch them. They no longer are even close to that and they dont know how to handle the loss of power.
When your top dog you can get away with a lot of crap. When your not top dog only the best will move you forward and your carp will slow you down.
The bad part is they don't know how to do things different any more. This happens to a lot of companies who are not able to coop with change and how things work.
Shane